Promocarton was agency oriented on Point of Purchase Business.
The needs of our customers have changed and we have moved from in-store marketing activities to
Full Service Pop Supplier.
The reasons for this are many. Execution is faster when working with one POP firm that has expanded capabilities vs. working with multiple vendors. In addition, a POP company with extensive retail can deliver a more comprehensive in-store solution. Further, this new type of firm can help the brand manufacturer or retailer (and its advertising agency) to formulate a strategy early in the marketing planning process. Finally, rates charged by a full-service POP company may be less than those of a marketing or advertising agency.
Now we can offer:
| STRATEGIE: | includes market research, marketing strategy, brand creation/building, performance measurement/analysis and test marketing |
| CREATIVE: | includes design and engineering |
| OTHER: | includes promotional activities, merchandising services, visual/graphics services, direct/database marketing, loyalty programs and packaging |
| EXECUTION: | includes product procurement, warehousing, logistics, fulfi llment and installation |